Jamie Beck is a lovely, talented photographer. In 2009 she partnered with Graphics Artist Kevin Burg and together they created a new species of photos and labeled them “Cinemagraphs”. Combining the technology of the .gif format with traditional photography, cinemagraphs are so much more than an animated gif. I like to think of them as living images. The subtle animations breathe life into the already beautiful photos. Check out some of the images below, or view more on cinemagraphs.com.
Jamie and Kevin discuss their work in this interesting video about the history of the animated gif:
Reed+Rader (Pamela Reed & Matthew Rader) have also pushed the envelope and redefined the gif. Their animation is clearly more in your face than the delicate moments portrayed in Cinemagraphs. They incorporate the same elements as the classic gif which uses annoying repetitive movement to attract your attention, but then turn it into an actual artform.
Animated GIFs by Pamela Reed & Matthew Rader: